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Hotel internet marketing and seo report
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If you want to maximise your hotel internet marketing and seo you should read our hotel internet marketing report You Need 20:20 Vision in Today’s Hospitality Market by Jon Davey.
The single biggest reason given by all small businesses in relation to boosting their online profile is time... there is never enough! I would argue that you need to make the time. Failure to do so is missing a huge potential business opportunity and the bigger picture.
To make this palatable to the smaller hotel, where the owner is probably the person who will have to take on the role of online promoter, I have come up 20:20 Vision... this can also be applied to larger establishments...
- 20 Days
- 20 Minutes
- 20 Customers
How effective your online marketing campaign is will be directly related to the competition in your area offering a similar service and their level of engagement online. Whether you get 2, 20 or 222 customers from the activity is down to you taking some action in the first place.
If I suggest a 20 minute task for you to do Monday to Friday for around 1 month then if you find it is working for you, you’ll keep on going, working out your own way of doing things... if it’s not working then I would suggest it’s likely your only doing 2 minutes and giving up far too easily!
- Do you have a domain name, a web address? What is the name of your establishment? How many rooms do you have? What does your average customer look like? Your first web address should be as logical as possible... the name of your property... additional domains can / should be purchased as ideally, you want to be taking up as many of the top 5 spots directly relating to the top search strings that people are actually using.
- Are you a B&B, guest house, hotel or conference centre? Use Google search based Key word tool www.google.com/sktool/ or www.wordtracker.com to find the top key phrases for your establishment. Then buy a few domains, not too many, there is always danger that you’ll get bored and not use them. Just buy what you can realistically manage in house or afford to outsource.
- Build a website using a current, up to date content management system. You can build the foundations of a website very quickly using a CMS. You may commission a designer to create a template and then a web chap to load up the template into the CMS. You can then add content easily and add in any key words that you feel are appropriate.
- Write the content for the home page. You need 250 words or more for the home page that introduces you to your potential customer. The content should contain the main key phrase for this site around 3 times and should ideally start with the main key phrase. If you have a blog function with your CMS you may opt to have the blog as the home page as you move forward... this will depend on you adding fresh content regularly!
- Highlight your establishment’s main feature. If you are dog friendly, or have a conference suite, have themed rooms, etc... What makes you stand out from the crowd? Write an article, 250 words to celebrate this.
- What are the main tourist attractions in your area? Use the search tools mentioned in point 2 and bring in the Google Wheel for a spin. You can find this in the options menu, directly under the search box after you’ve done your search on Google. Here you can find it using the word hotel in the search box
- Write an article about the main tourist attraction. How close you are, if you can offer a special deal, what you think of it...
- Why would a business person use your establishment? For a stopover or use your rooms for seminars? Easy access to M4, local road networks, trains, etc. Write that piece...
- What local websites allow you to add your details? Is this free or paid. If you pay, what extra do they give you... a CMS which allows you to update their site with your latest events, offers, etc...
- National sites for hotel venues & other specialist sites. Establish which ones fit your market budget or you pay on results and get listed. Use the above copy, combine paragraphs and post on these sites.
- Build your email database. Enable site visitors to sign up for more information. Send out regular emails... mixing business, pleasure and personal... people deal with people!
- Are you tuned into Google alerts? Google picks up local news which they will deliver to your inbox daily. Sign up at www.google.com/alerts
- Check your alerts, pick a story and write an article. Publish on your site and it may get picked up by a local journalist which could take your take to another level, boosting your profile. It also shows you are in tune with what is going on in your community.
- Go set up a Facebook account. Millions use Facebook to connect with friends which means they know how to use the toolkit. Asking them to posts something on your “wall” will mean their pals will see it and so you’ll be on their radar should your location or venue type be needed
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- Create groups on Linkedin. Linkedin allows you to create multiple groups and attract liked minded business men and women into your world. Might be useful...
- Connect with local networks and community groups. If you are in the business market then working with local networking groups makes a lot of sense. Similarly, if you’re a family venue, having links to local community groups and venues, has value.
- Push out an RSS News Feed. Allow other websites to use your content via RSS Feeds.
- Go and add your establishment to Google Maps. Create a virtual tour on Google Earth.
- Raise an invoice! Say hello to guests you may never have met had you not done the above!!
- Evaluate which bits are working. Do more of what: you enjoy; appears to be working; takes you in the direction you’d like to go in; makes good business sense...
When you’re doing some of this and want to step things up to a whole new level then give me a call...
Thank you.
Jon Davey
NEW Business Generator
www.jondavey.co.uk
01753 852904 ~ 07881 744495
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