Building your brand in the downturn |
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Building your brand in the downturn is something that corporate businesses understand. SMEs on the other hand don’t. The average business is currently looking to minimise costs and maintain the status quo during the current downturn while corporate businesses will be looking to boost their brand and grab a stronger foothold in readiness for the upturn.
LiaiseOnline can help businesses grab the Internet ground while things are slow. It takes time to create strong web space, we know we have many strong sites, but they didn’t happen in five minutes. We can make some impressive quick launches of pages to grab a few headlines but the reality is you need to be covering the long tail and the only way this can happen is by having content, content and more content. Customer testimonials are a fantastic way to boost confidence in your product or service and they can be gathered by the sales team while your clients’ have some time to spare. I’d like to invite Alison Masters of Microsoft to connect in real time so we can discuss how we can help your sales teams make the most of this opportunity that is upon us. I was talking to your FD at a TVEP event last week and he suggested connecting with you Alison. This message will hopefully be forwarded by your PR team. Please call Jon Davey on 07881 744495 so we can discuss the best way forward. Thank you. (This message is addressed to Alison Masters but is aimed at everyone running sales team... say hello!) |
